Why inbev bought anheuser busch

And to make matters worse, the Great Recession was also unfolding. Stroube estimates more than half of the St. Louis ad community that depended on the beer business disappeared in the wake of combining Anheuser-Busch and InBev. Yet he notes the survivors and newcomers are doing well. They just know better than to depend on one major client as so many did during the reign of the King of Beers. Follow Melody on Twitter: melodybird. Send questions and comments about this story to feedback stlpublicradio.

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Membership The benefits Membership for developing countries Become a member organisation Current members. Beer writer Jeff Alworth, who penned a book on the history of Widmer Brothers called The Widmer Way , said he was personally happy that no deal was struck and claimed that a buyout would be bad for the Portland beer scene. While Alworth raised pints of Widmer Hefe in celebration of the news, Thomas — who took over as the CEO of CBA in after serving for three years as the president of commercial operations — expressed his frustration in a prepared statement.

It was a potential career-defining moment that Thomas had spent years architecting. And after waiting for A-B to pop the proverbial question, Thomas was now faced with the hard reality of having to reenter the dating pool. The challenge, of course, would be figuring out how to manage a mixed bag of beer brands that were deeply embedded within the A-B wholesaler network. Those realities are not the case today.

Craft sales grew just 4 percent last year, and valuations have steadily dropped since Ballast Point was sold. Both Thomas and Michaelis recognized this when they came back to the negotiating table.

In the end, all of the stakeholders will get something they want. Indeed, if the deal is approved, CBA will finally be fully-integrated into the A-B family — even if that integration was more of an arranged marriage than love at first sight.

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